Background As noted, CNIL's new guidance arrives in the context of a complex regulatory patchwork knit by several major regulatory stakeholders at a national and EU level. Cookie walls have been the subject of major contention in ePrivacy regulation for many years now, with the issue of whether their implementation runs contrary to the key principle of freedom of consent under data protection law at the centre of debates. Caught between the EDPB and the Council of State? The prevalent regulatory approach in Europe is that currently advocated by the European Data Protection Board ('EDPB') in its Guidelines 05/2020 on Consent under Regulation 2016/679 whereby the EDPB provides in no uncertain