USA: Senators re-introduce federal consumer privacy bill
U.S. Senators Roger Wicker, John Thune, Debora Fischer, and Marsha Blackburn, introduced, on 17 September 2020, a bill for the Setting an American Framework to Ensure Data Access, Transparency, and Accountability (SAFE DATA) Act. In particular, the bill was first introduced in November 2019, originally entitled the United States Consumer Data Privacy Act and has since been updated to clarify definitions, expand the scope of data that it covers, and protect consumers from being manipulated by algorithms used by online platforms. Furthermore, the bill would provide various rights to consumers with regard to the use of their personal information, such as to access, correct, delete, or port their data, minimise the amount of consumer data businesses can collect, process, and retain, as well as limit secondary uses of consumer data without their consent.
In addition, the bill would require from businesses to disclose their privacy policies to consumers, conduct Privacy Impact Assessments of data processing activities that may present a heightened risk of harm to consumers, secure consumers' data and maintain internal controls and reporting structures to assess data privacy risks to consumers, and require from online platforms to be transparent about their use of secret algorithms. Finally, the bill would strengthen the ability of the Federal Trade Commission to respond to potentially harmful changes in technology and hold businesses accountable for misusing consumers' personal data.