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USA: Justice Department announces $150M fine against Epsilon for sale of consumer information

The U.S. Department of Justice announced, on 27 January 2021, that it had reached a $150 million settlement with Epsilon Data Management, LLC. over Epsilon's sale of consumer personal information as part of fraud schemes. In particular, the Department of Justice highlighted, among other things, that Epsilon used data modelling to identify consumers most likely to respond to its clients' marketing solicitations, and that its employees knowingly sold modeled lists of consumers to clients engaged in fraud. As a result, the Department of Justice noted that Epsilon had agreed to pay a total of $150 million, $127.5 million of which will be provided as compensation to affected individuals. In addition, the Department of Justice outlined that Epsilon had agreed to implement significant compliance measures designed to safeguard consumers' data and prevent the sale of such information to individuals or entities engaged in fraudulent or deceptive marketing campaigns, as well as to maintain a procedure for consumers to request that it not sell their information.

You can read the press release here.