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UK: DCMS launches consultation on the online advertising programme

The Department for Digital, Culture, Media, and Sport ('DCMS') updated, on 27 May 2022, its deadline for the consultation on the Online Advertising Programme to review the regulatory framework of paid-for online advertising following the forthcoming Online Safety Bill to ensure holistic cover across online content that can create harm for consumers and businesses alike.

In particular, the DCMS outlined that the consultation would assess the lack of transparency and accountability across the whole supply chain as well consider how it can build on the existing self-regulatory framework, by strengthening the mechanisms currently in place and those being developed, to equip regulators to meet the challenges of the online sphere, whilst maintaining the UK government's approach to digital regulation.

Lastly, the DCMS invited Interested parties to submit their comments through the online form here or via [email protected] before 8 June 2022.

You can read the press release here, the consultation document here and the impact assessment here.