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Spain: AMI brings legal action against Meta for unfair competition

On December 4, 2023, the Asociación de Medios de Información (AMI) announced legal action against Meta Platforms, Inc. on behalf of 83 Spanish media outlets, demanding over €550 million. The lawsuit alleges Meta's systematic breach of EU data protection regulations from May 25, 2018, to July 31, 2023. Moreover, the AMI claims that Meta has repeatedly breached European data protection legislation by disregarding the regulatory requirement for citizens to consent to the use of their data for advertising profiling, as evidenced by various resolutions from competent European authorities in this field.

In the lawsuit, the media outlets pointed out that Meta's behavior implies that 100% of Meta's income derived from the sale of targeted advertising has been illegitimately obtained. The systematic and massive use of personal data from Meta's platform users, tracked without their consent throughout their digital navigation, allegedly allowed Meta to offer advertising spaces in the market from an illegitimately obtained competitive advantage.

Furthermore, the AMI emphasizes Meta's infringement impacting the sustainability of Spanish media. AMI urged advertisers from the public and private sectors to entrust their advertising campaigns to secure reliable and responsible media outlets that respect citizens' rights and aim to promote Spain's democratic quality, all in line with their social responsibility policies.

You can read the press release, only available in Spanish, here.