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South Korea: PIPC fines Google and Meta total of KRW 100 billion for violations of PIPA

The Personal Information Protection Commission ('PIPC') published, on 14 September 2022, its decision, in which it imposed a fine of KRW 69.2 billion (approx. €50 million) on Google LLC and a fine of KRW 30.8 billion (approx. €22 million) on Meta Platforms, Inc., for violations of Article 39(3)(1) of the Personal Information Protection Act 2011 (as amended in 2020) ('PIPA'). In particular, the PIPC stated that this decision is the first related to the collection and use of behavioural information of an online advertising platform, and is the highest fine so far for any PIPA violation.

Furthermore, the PIPC held that both companies had not clearly informed their users and obtained their prior consent when collecting and analysing behavioural information in order to infer their interests or to utilise such information for delivering customised advertisements.

You can read the press release, only available in Korean, here.