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Russia: Roskomnadzor issues list of advertising data operators under Law on Advertising
The Federal Service for Supervision of Communications, Information Technology, and Mass Media ('Roskomnadzor') announced, on 18 October 2022, the list of advertising data operators ('ADPs') under the amendments ('the Amendments') to the Federal Law of 13 March 2006 No. 38-FZ On Advertising ('the Law on Advertising') which entered into effect on 1 September 2022. In particular, the Roskomnadzor highlighted the ADPs include:
- Development Lab (Sberbank);
- Yandex Advertising Data Operator;
- VK Advertising Technologies;
- OZON ORD (Ozone);
- MediaScout (MTS);
- First ORD (VympelCom); and
- ORD-A (Amberdata).
Further, the Roskmonadzor reminded that under the Law on Advertising, all advertisements addressed to non-identified groups of persons and aimed at drawing attention to the object of advertising, shaping, or maintaining interest in it, and at promoting it in the market, must register in the Unified Internet Advertising Registry ('ERIR'). More specifically, the Roskomnadzor noted that information to be submitted to the ERIR must be submitted through one of the ADPs listed above and must include information about the object of advertising, the means of advertising distribution, its cost, and other parameters.
You can read the announcement here, the Amendments here, and the Law on Advertising here, all only available in Russian.
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