Russia: Amendments to Law on Advertising enter into effect
The Federal Service for Supervision of Communications, Information Technology, and Mass Media ('Roskomnadzor') announced, on 1 September 2022, that Bill No. 1173900-7 ('the Amendments') On Amendments to the Federal Law of 13 March 2006 No. 38-FZ On Advertising ('the Law on Advertising') entered into effect. In particular, the Roskomnadzor highlighted the Amendments provide the Roskomnadzor with the authority to collect, record, and store information about advertising distributed on the internet. In addition, the Roskomnadzor provided that organisations which distribute advertising on the internet must transfer information about such advertising to the Unified Internet Advertising Registry ('ERIR').
More specifically, the Law on Advertising details that advertising refers to information distributed by any means, in any form, and by any media which is addressed to a non-identified group of persons and aimed at drawing attention to the object of advertising, shaping or maintaining interest in it, and at promoting it in the market.
In addition, the Roskomnadzor noted that participants in advertising must enter into the ERIR, information about the object of advertising, the type of advertising campaign on the internet, the means and forms of advertising distribution, its cost, and other parameters. Further, the Roskomnadzor outlined the Amendments require such information to be transmitted to the ERIR through advertising data operators ('ADPs'), and that a list of ADPs ready to perform such a function has already been formed.