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Pennsylvania: Plaintiffs file class action lawsuit against Philadelphia Inquirer alleging unlawful information sharing in violation of VPPA

OneTrust DataGuidance Research confirmed, on 2 November 2022, with Daniel S. Marvin, Partner at Kennedys Law LLP, that there is a class action complaint against Philadelphia Inquirer LLC. In particular, Daniel noted that "the plaintiffs, [Jason Braun and Jim Cummings], who are digital subscribes of the Philadelphia Inquirer, alleged that the [Philadelphia] Inquirer shared their personal viewing information (and that of the potential class members) with Facebook through the use of a Pixel which was installed on the [Philadelphia] Inquirer's website. In particular, the lawsuit claims that the Inquirer 'knowingly installed the Facebook Pixel tool onto inquirer.com and controlled which types of information and data would be tracked and transmitted to Facebook'. [Furthermore,]  the Complaint alleges that the sharing of information in this manner violates the [Video Privacy Protection Act of 1988 ('VPPA')]".

In addition, Daniel highlighted that, "The Philadelphia Inquirer matter is one of dozens of matters filed this year relating to a Meta Platform pixel tracking tool that, once installed on a company’s website, sends data about consumers’ video watching information, along with their Facebook ID, to Facebook. Plaintiffs in these matters allege that the transmission of that data without their consent violates the US Video Privacy Protection Act of 1988 which prohibits video tape service providers from knowingly disclosing a person's video viewing habits without their consent".

You can read the filing here.

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