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Norway: Norwegian Consumer Council calls for ban of surveillance-based advertising

The Norwegian Consumer Council ('NCC') issued, on 23 June 2021, a report calling for the ban of surveillance-based advertising and the systemic reform of the online advertising industry. In particular, the report highlights that such a ban will force structural changes to the advertising industry and alleviate significant harms to consumers and society at large in a manner that is pre-emptive to enforcement efforts currently in place.

More specifically, the report provides an overview of the current challenges caused by surveillance-based advertising including lack of transparency, discrimination, as well as violations of privacy and data protection. To this end, the report outlines possible ways forward for advertising-funded digital content, such as alternative advertising technologies. Furthermore, the report notes that such a ban should be complemented by stronger enforcement of existing legislation, including the General Data Protection Regulation (Regulation (EU) 2016/679) ('GDPR'), competition regulation, and the Unfair Commercial Practices Directive (Directive (EU) 2005/29).

You can read the full report here.