Support Centre

You have out of 5 free articles left for the month

Signup for a trial to access unlimited content.

Start Trial

Continue reading on DataGuidance with:

Free Member

Limited Articles

Create an account to continue accessing select articles, resources, and guidance notes.

Free Trial

Unlimited Access

Start your free trial to access unlimited articles, resources, guidance notes, and workspaces.

Norway: Datatilsynet requests binding decision on its temporary ban on behavior-based marketing on Facebook and Instagram

On September 28, 2023, the Norwegian data protection authority (Datatilsynet) requested the European Data Protection Board (EDPB) provide a binding decision regarding its temporary ban on behavior-based marketing on Meta Platforms Ireland's Facebook and Instagram services, following its decision in July 2023. The Datatilsynet specifically requested that the Norwegian temporary ban on behavior-based marketing on Facebook and Instagram be made permanent and extended to the entire EU/EEA, noting that Meta continues the illegal activities and has not yet adjusted to the decision. 

Notably, the Datatilsynet highlighted that Meta disagreed with the matter being raised to the European level, asserting, among other things, that the Datatilsynet's decision was invalid and more generally questioning the Datatilsynet's authority to request a binding decision from the EDPB.  

Meta further stated it would soon ask users for consent before using personal data for behavior-based marketing.  

You can read the press release, only available in Norwegian, here