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Norway: Datatilsynet requests binding decision on its temporary ban on behavior-based marketing on Facebook and Instagram
On September 28, 2023, the Norwegian data protection authority (Datatilsynet) requested the European Data Protection Board (EDPB) provide a binding decision regarding its temporary ban on behavior-based marketing on Meta Platforms Ireland's Facebook and Instagram services, following its decision in July 2023. The Datatilsynet specifically requested that the Norwegian temporary ban on behavior-based marketing on Facebook and Instagram be made permanent and extended to the entire EU/EEA, noting that Meta continues the illegal activities and has not yet adjusted to the decision.
Notably, the Datatilsynet highlighted that Meta disagreed with the matter being raised to the European level, asserting, among other things, that the Datatilsynet's decision was invalid and more generally questioning the Datatilsynet's authority to request a binding decision from the EDPB.
Meta further stated it would soon ask users for consent before using personal data for behavior-based marketing.
You can read the press release, only available in Norwegian, here.
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