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International: IAB Tech Lab finalises Global Privacy Platform, advises industry to adopt the same

The Interactive Advertising Bureau Technology Laboratory, Inc. ('IAB Tech Lab') announced, on 28 September 2022, the finalisation of the Global Privacy Platform ('GPP'), following its launch earlier this year. In particular, IAB Tech Lab outlined that the GPP helps with communicating and managing different consent signals across multiple global privacy jurisdictions. Furthermore, IAB Tech Lab outlined that the GPP currently supports consent signals from the Global Privacy Control as well as the US Privacy and IAB Europe Transparency & Consent Framework ('TCF') strings. Moreover, IAB Tech Lab noted that specific privacy strings for California, Virginia, Utah, Colorado, and Connecticut will be added in coming weeks, while support for the IAB Canada TCF consent string will be added later this year.

In addition, IAB Tech Lab advised that, while the IAB Europe TCF v2.0 specifications will still be supported, the industry and especially those who need to consider consent signalling across multiple jurisdictions should adopt the GPP, as it will be the primary framework for global user consent and preference signalling in the future. Likewise, IAB Tech Lab stressed that the industry should transition away from the US Privacy Specifications and adopt the GPP, as the former will not be updated in line with upcoming and future privacy requirements in the US.

You can read the announcement here and view details of the GPP here.

UPDATE (18 October 2022)

IAB Tech Lab releases US State Signals for GPP

The IAB Tech Lab released, on 13 October 2022, the US State Signals as part of the GPP. In particular, the US State Signals are a set of specifications for privacy strings for multiple US states that should be used in conjunction with the GPP. Moreover, the US State Signals are designed to be used in combination with the IAB's Multi-State Privacy Agreement ('MSPA').

Public comments on the US State Signals can be submitted until 27 October 2022 to [email protected].

You can access the US State Signals here.