Support Centre

You have out of 5 free articles left for the month

Signup for a trial to access unlimited content.

Start Trial

Continue reading on DataGuidance with:

Free Member

Limited Articles

Create an account to continue accessing select articles, resources, and guidance notes.

Free Trial

Unlimited Access

Start your free trial to access unlimited articles, resources, guidance notes, and workspaces.

Colorado: AG publishes Universal Opt-Out Mechanism List Application form under CPA Rules

On October 5, 2023, the Colorado Attorney General (AG) published its Universal Opt-Out Mechanism List Application form, which businesses can fill in and submit at the ad hoc online submission page on the AG's website for inclusion in Colorado's public list of Universal Opt-Out Mechanisms. The Colorado Department of Law is accepting applications for Universal Opt-Out Mechanisms to be considered for inclusion in its list of Universal Opt-Out Mechanisms that have been recognized to meet the standards of the Colorado Privacy Act (CPA) pursuant to Rule 5.07 of the Colorado Privacy Act Rules (CPA Rules).

Notably, the CPA and the CPA Rules enshrine consumer rights, including the rights of Colorado consumers to opt out of the sale of personal data and the processing of personal data for targeted advertising and, from July 1, 2024, organizations that fall within the CPA's scope of application must allow said consumers to opt-out of the sale of their personal data or use of their personal data for targeted advertising using a Universal Opt-Out Mechanism. Under the CPA Rules, the public list of recognized Universal Opt-Out Mechanisms must be released by the AG no later than January 1, 2024.

According to the Universal Opt-Out List Application portal on the AG's website, applications will be accepted until 11:59 PM MST on November 6, 2023, and additional questions or inquiries on special accommodations may be submitted at [email protected].

You can read the Universal Opt-Out Mechanism List Application form here, the Universal Opt-Out List Application portal here, and the online submission page here.