Support Centre

You have out of 5 free articles left for the month

Signup for a trial to access unlimited content.

Start Trial

Continue reading on DataGuidance with:

Free Member

Limited Articles

Create an account to continue accessing select articles, resources, and guidance notes.

Free Trial

Unlimited Access

Start your free trial to access unlimited articles, resources, guidance notes, and workspaces.

Austria: NOYB files complaint against Google for tracking users

On June 13, 2024, none of your business (NOYB) announced that it had filed a complaint against Google LLC with the Austrian data protection authority (DSB) for Google Chrome browser's alleged violations of the General Data Protection Regulation (GDPR).

What is the background of the complaint? 

According to NOYB, Google announced in September 2023, that it would phase out third-party cookies from its Chrome browser and instead, Google's internal browser tracking was introduced to users via a pop-up that said 'turn on ad privacy feature.' NOYB alleged that Google concealed the fact that selecting this option would turn on first-party tracking and did not take valid consent from the users. 

Therefore, according to NOYB, Google violated Articles 5(1)(a) and 6(1)(a) of the GDPR. NOYB requested the DSB to order Google to bring its processing operations into compliance with the GDPR, to stop the processing of data collected on the basis of invalid consent, and to inform the data recipients that they must stop processing the data.

You can read the press release here and the complaint here.