CPRA: What You Need To Know

California Privacy Rights Act of 2020 ('CPRA')

The California Privacy Rights Act of 2020 ('CPRA'), or Proposition 24 under the California General Election of 3 November 2020, was approved by Californian residents, with a 56% majority. The CPRA would amend the California Consumer Privacy Act of 2018 and require businesses to: 

• not share a consumer's personal information upon the consumer's request;
• provide consumers with an opt-out option for having their sensitive personal information, as defined in law, used or disclosed for advertising or marketing;
• obtain permission before collecting data from consumers who are younger than 16;
• obtain permission from a parent or guardian before collecting data from consumers who are younger than 13; and
• correct a consumer's inaccurate personal information upon the consumer's request.

The CPRA would become operative on 1 January 2023 and have a significant impact on businesses operating in California or those processing the data of Californians. The California Privacy Rights Act would apply only to personal information collected after 1 January 2022.

Further CPRA Resources

• Read: The Definitive Guide to California Privacy Laws
• Read: Your CPRA Questions Answered
• Download: What You Need To Know Report
• Watch: Reaction & Analysis Webinar
• Discover: California Consumer Privacy Act Portal

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