CPRA: What You Need To Know
November 04, 2020
California Privacy Rights Act of 2020 ('CPRA')
The California Privacy Rights Act of 2020 ('CPRA'), or Proposition 24 under the California General Election of 3 November 2020, was approved by Californian residents, with a 56% majority. The CPRA would amend the California Consumer Privacy Act of 2018 and require businesses to:
- not share a consumer's personal information upon the consumer's request;
- provide consumers with an opt-out option for having their sensitive personal information, as defined in law, used or disclosed for advertising or marketing;
- obtain permission before collecting data from consumers who are younger than 16;
- obtain permission from a parent or guardian before collecting data from consumers who are younger than 13; and
- correct a consumer's inaccurate personal information upon the consumer's request.
The CPRA would become operative on 1 January 2023 and have a significant impact on businesses operating in California or those processing the data of Californians. The California Privacy Rights Act would apply only to personal information collected after 1 January 2022.
Further CPRA Resources
- Read: The Definitive Guide to California Privacy Laws
- Read: Your CPRA Questions Answered
- Download: What You Need To Know Report
- Watch: Reaction & Analysis Webinar
- Discover: California Consumer Privacy Act Portal