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Guidance Note

UK - SMS/MMS marketing

October 10, 2024
OneTrust DataGuidance Analysts
OneTrust DataGuidance
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  • What is the purpose of the Data Protection and Digital Information Bill in the UK?
  • Which legislation in the UK applies to SMS/MMS marketing?
  • What is the ePrivacy Directive and how does it relate to SMS/MMS marketing in the UK?
  • What is the General Data Protection Regulation (GDPR) and how does it impact SMS/MMS marketing in the UK?
  • What is the Draft ePrivacy Regulation and how does it differ from the ePrivacy Directive?

October 2024 1. Governing Texts 1.1. Legislation Directive on Privacy and Electronic Communications (2002/58/EC) (as amended) (the ePrivacy Directive) General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR) UK GDPR Please note that the Proposed Regulation on Privacy and Electronic Communications (2017/003(COD)) (10 January 2017) (the Draft ePrivacy Regulation), which would replace the ePrivacy Directive is under consideration. The Data Protection and Digital Information Bill (the new Bill), which was first introduced during the 2022-2023 session as the Data Protection and Digital Information (No. 2 Bill), was subsequently reintroduced in the House of Commons on November 8, 202

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Topics:
Direct Marketing
Jurisdictions:
United Kingdom