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Wisconsin: Bill on consumer data protection fails to pass Senate

Assembly Bill ('AB') 957 for an Act on consumer data protection failed to pass the State Senate, on 8 March 2022, before the end of the State's legislative session. In particular, AB 957 would have provided for consumer rights, such as the right to:

  • confirm whether a controller is processing the consumer's personal data and to access it;
  • correct inaccuracies in the consumer's personal data;
  • require a controller to delete personal data provided by, or about, the consumer;
  • obtain a copy of the personal data that the consumer previously provided to the controller; and
  • opt-out of the processing of the consumer's personal data for targeted advertising, its sale, and certain forms of automated processing of the same.

You can read the bill and view its history here.