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UK: ICO issues four fines totalling £495,000 to We Buy Any Car, Saga, and Sports Direct for unsolicited marketing messages

The Information Commissioner's Office ('ICO') announced, on 15 September 2021, that it had issued four fines totalling £495,000 to We Buy Any Car Limited, SportsDirect.com Retail Ltd, Saga Services Ltd, and Saga Personal Finance Limited, for sending cumulatively 354 million unsolicited marketing communications. In particular, the ICO outlined that the organisations did not have consent from the recipients to send marketing emails or texts, in violation of Regulation 22 of the Privacy and Electronic Communications Regulations 2003 ('PECR').

You can read the press release here, the We Buy Any Car monetary penalty notice here, the Sports Direct monetary penalty notice here, the Saga Services monetary penalty notice here, the Saga Services enforcement notice here, the Saga Personal Finance monetary penalty notice here, and the Saga Personal Finance enforcement notice here.