Continue reading on DataGuidance with:
Free Member
Limited ArticlesCreate an account to continue accessing select articles, resources, and guidance notes.
Already have an account? Log in
Create an account
Join our community for free to access exclusive whitepapers, reports, and regulatory information.
02 June 2023
Guernsey: ODPA publishes guidance on direct marketing
The Office of the Data Protection Authority (ODPA) published, on May 4, 2023, guidance on direct marketing, which aims to guide and assist companies, with the use of practical examples, to carry out marketing activities in compliance with privacy-related legislation. In particular, the guidance covers the following, among other things:
- the meaning of direct marketing;
- business-to-business (B2B) and marketing to individuals;
- online advertising and consent requirements;
- direct marketing using social media;
- conditions for lawful processing of personal data; and
- the use of silent calls and automated calling systems.
You can read the press release here and download the guidance here.
Choose Your Billing
Monthly Annually
Select Your Currency
Send us your Feedback!
Please let us know what you think of DataGuidance! It will only take 60 seconds and help us make the site better for you.
