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Finland: Deputy Ombudsman launches investigation into PINS loyalty program

The Office of the Data Protection Ombudsman ('the Ombudsman') announced, on 20 May 2020, that the Deputy Data Protection Ombudsman ('the Deputy Ombudsman') had initiated an investigation into PINS Finland Oy’s loyalty program. In particular, the Deputy Ombudsman highlighted that the investigation concerned the transfer of the business to a Latvian company Loyalty Services SIA and that the Ombudsman has received dozens of complaints relating to the matter. In addition, the Deputy Ombudsman noted the Ombudsman shall, if necessary, cooperate with the Latvian Data State Inspectorate ('DVI').

You can read the press release, only available in Finnish, here.