The Internet Advertising Bureau ('IAB') Canada announced, on 28 November 2022, the release of the Transparency Consent Framework ('TCF') for Canada, in partnership with the IAB Tech Lab and IAB Europe. In particular, IAB Canada stated that the TCF acts as a roadmap for publishers, technology vendors, agencies, advertisers, and digital marketers, and aims to ensure that they are working under appropriate legal purposes for processing personal data in the Canadian market. In addition, the TCF also aims to ensure that they clearly and consistently communicate with end users about how their data is being used while providing them with the opportunity to withdraw their consent.

Furthermore, IAB Canada explained that the TCF represents an effort to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.

You can read the press release here.