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Canada: CMA publishes blog post on CCPA compliance

The Canadian Marketing Association ('CMA') published, on 12 February 2020, a blog post ('the Blog Post') on essential knowledge for marketers on the California Consumer Privacy Act ('CCPA'). In particular, the Blog provides an overview of who the law applies to and the consequences of non-compliance. Furthermore, the Blog Post notes that to be subject to the CCPA applies to for-profit organisations doing business in California or who collect the personal information of California residents. Moreover, the Blog Post states that Canadian organisations conducting business online and collecting the personal information of Californian residents might fall within the law.

In addition, the Blog Post outlines the consequences of non-compliance including fines of up to $2,400 per violation if an organisation does not address that violation within 30 days of notice, or up to $7,500 for intentional violations. Finally, the Blog Post highlights that regulations for the CCPA are expected this Spring and enforcement is set to being 1 July 2020 and reminds organisations to review the ways they are using, collecting, and sharing the personal information of Californian residents. 

You can read the Blog Post here

UPDATE (26 February 2020) 

CMA publishes part two of Blog Post 

The CMA published, on 26 February 2020, part two of the Blog Post, providing tips for Canadian marketers to understand and comply with the CCPA. In particular, the Blog Post covers areas, such as auditing personal information practices relating to California residents and the differences between the CCPA and the Personal Information Protection and Electronic Documents Act.

You can read the Blog Post here.