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California: CPPA approves introduction of Bill expanding access to opt-out preference signals

On February 26, 2024, the California Privacy Protection Agency (CPPA) published a statement expressing support for Assembly Bill 3048 for the California Consumer Privacy Act of 2018: opt-out preference signals. The bill, which was introduced to the California State Assembly on February 16, 2024, would require browsers and devices to offer consumers the ability to exercise their privacy preferences through opt-out preference signals. The CPPA noted that whereas the California Consumer Privacy Act (CCPA) gives California consumers the right to stop the sale and sharing of their personal information, including via opt-out preference signals, most browsers, such as Google Chrome, Apple Safari, and Microsoft Edge, do not offer built-in support for opt-out preference signals.

According to the CPPA, the bill would make it easier for consumers to operationalize their privacy rights by requiring browsers to support the ability for consumers to exercise their opt-out rights in a single step. Further, the CPPA highlighted that, if passed, the bill would make California the first state to require browser vendors to directly support opt-out preference signals.

You can read the statement here.