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California: AG issues CCPA opinion on data inferences

The California Attorney General ('AG') issued, on 10 March 2022, an opinion on whether consumers' right under the California Consumer Privacy Act of 2018 ('CCPA') to know the specific personal information collected by a business applies to internally generated inferences that the business holds about the consumer. In this respect, the opinion notes the AG's determination that, under the CCPA, a consumer has the right to know about any internally generated inferences about that consumer, with the exception of instances where the business can demonstrate that a statutory exception to the CCPA applies.

In order to address this question, the opinion analyses relevant provisions of the CCPA, consumers' rights, corresponding duties of businesses, and their obligations with respect to consumer rights, as well as addressing information that businesses are not required to disclose.

You can read the opinion here.