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Brazil: IAB publishes guide on efficient data management 

The Interactive Advertising Bureau of Brazil ('IAB Brazil') published, on 29 April 2022, its Guide on Efficient Data Management. In particular, the guide addresses the main concerns and opportunities to be explored to build and maintain an information structure containing data-driven decisions. More specifically, the guide outlines key issues in relation to the following areas, among others: 

  • challenges for marketers in data management; 
  • intersecting areas and breaking silos;  
  • data definition and alignment; and 
  • the main tools for data management. 

Comments may be submitted via email to [email protected] until 20 May 2022.

You can download the guide, only available in Portuguese, here.